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LEADERSHIP TEAM

KAI COURTNEY
MANAGING DIRECTOR
With over 25 years in the global travel industry across 130 countries, Kai is the driving force behind The Elite Football Company. A multilingual leader fluent in five languages, he leverages an elite global network to create unparalleled international football experiences. Kai’s vision is simple: to bridge the gap between world-class sport and premium travel.
FRAZER REID
MARKET EXPANSION LEAD
Frazer is a specialist in operational strategy and international growth, bringing over a decade of experience in managing football leagues across the UK and Australia. With a deep understanding of Asian and Australian markets, he excels at building the strategic networks required to take the EFC brand into new territories.
ALINNE HERNANDEZ
GLOBAL DEVELOPMENT MANAGER

A Mathematics graduate from Mexico with a background in major global tour operations, Alinne is the architect of our expansion into Latin and North America. Her bilingual proficiency and professional history in the USA make her a vital asset as we prepare for the upcoming World Cup, ensuring EFC’s presence is felt on the world’s biggest stages.

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FOOTBALL AMBASSADORS & PARTNERS

FAUSTINO ASPRILLA

Tino is a powerhouse for the Latin luxury market, blending aspirational charisma with a legendary sporting pedigree. His iconic Champions League hat-trick against Barcelona cemented his status as a global elite, proving he can deliver brilliance on the world’s most prestigious stages. This mix of high-fashion flair and historic performance makes him a perfect symbol for brands targeting excellence and cultural influence.

PATRIK BERGER
Patrik brings the same technical excellence and professionalism to EFC that defined his storied career at Liverpool and the Czech national team. With global recognition and deep reach across generations of fans, Patrik provides the international credibility and elite networking that helps EFC resonate with a sophisticated global audience.
EMILE HESKEY
Former Liverpool and England striker Emile Heskey is a powerhouse addition to our team. Emile provides a unique perspective on the modern game. His extensive knowledge and deep-rooted connections, suck as his friendships with stars like Wayne Rooney and Michael Owen, are instrumental in developing our network of stars, and delivering unparalleled client experiences.
WES BROWN
A Manchester United and England legend, Wes is one of the most decorated players in the game’s history. With 5 Premier League titles and 2 Champions League trophies to his name, Wes now brings his winning mentality and unrivaled network of global football contacts to EFC, helping us connect fans with the sport’s inner circle. Having won trophies alongside the likes of David Beckham and Cristiano Ronaldo, Wes is an essential member of our superb team.
KEITH GILLESPIE
A “Class of ’92” legend and Premier League star, Keith understands the intersection of elite sport and luxury lifestyle. As a brand ambassador, he uses his charisma and authentic storytelling to bridge the gap between the pitch and curated travel experiences, making him a powerful voice for our most exclusive offerings.
LEE MARTIN
Best known for his iconic winning goal in the 1990 FA Cup Final for Manchester United, Lee brings over eight years of experience in high-profile football events. His ability to connect with legendary figures like Bryan Robson and Mark Hughes allows EFC to deliver authentic, “behind-the-scenes” football experiences that fans can’t find anywhere else.